Sales concepts for driving revenue

The POS Green Solutions Islands at spoga+gafa are your destination for creative, revenue-boosting design concepts for your retail spaces. You can find concrete examples and inspiration here for presenting products and consumer trends that drive sales.

Learn from different design examples how modern displays, theme worlds with a wow factor and interactive elements can showcase your sales areas effectively so you can convince your customers and boost sales.

This year we are presenting sales-promoting concepts for the spring, summer, autumn and winter on the POS Green Solution Islands - aligned to suit a wide range of target groups. Whether compact or spacious, everyone will find new impulses here.

Winter terrace

Not everyone has a garden – but many people would like to spend time outdoors all year round. The industry is reacting with innovative solutions: BBQs in the winter are becoming increasingly popular, heatable cushions and blankets provide comfort and weatherproof furniture unites functionality with design The line-ups have further developed at the POS too: The set table with crockery, glasses and all the accessories is an integral part of the collection meanwhile.

Organic shapes and Design Gardens

The trend of combining indoor and outdoor spaces with each other is asserting itself more and more in Central Europe. Living spaces are being extended outdoors while at the same time nature is moving indoors more and more.

Natural materials and an organic design language characterise this style. "This concept can be realised as an holistic living space design or - as in the case of this year's POS Green Solution Islands - integrated as an innovative room divider: A lush, jungle-like plant world creates a unique well-being oasis and oxygen-providing plants contribute towards a more healthy living climate.

Outdoor experience

After BBQs and glamping a new trend is asserting itself: the joint outdoor adventure. It is not just about being outdoors – but about sharing experiences with friends, feeling nature and yet not having to do without comfort.

Whether grilling a Tomahawk steak on the beach, enjoying the wind and the waves to return to the cosy hotel bed afterwards - or being creative with a friend in a workshop at the garden centre: Outdoor adventures can take on many forms. With the right equipment, the roof terrace or the wild garden can become the perfect setting for unforgettable moments.

Roses

Many hobby gardeners dream about roses, but often the alleged high maintenance puts them off. Whereby modern rose concepts can be realised with little effort. In our POS interpretation of a modern design garden, we combine hand-made Italian terracotta pots with roses and accompanying plants like lavender and hydrangea. Matching decorative elements enhance the small oasis of flowers, ideally integrated into a walled garden as a stylish place of retreat.

Children in the garden

More and more parents want to inspire their children for the joy of gardening. This target group offers huge potential for the specialised trade - whether in the form of targeted additional offers for fun and games or a well-thought out product range including seeds and plants for children that promise "guaranteed success". With a coherent POS presentation, the specialised trade can also take over the role of a knowledge mediator and provide families with the necessary equipment and valuable information.

Habitats for birds, hedgehogs & co.

Every hobby gardener can make a contribution to biodiversity - with appropriate birdhouses, feeding boxes and shelters for wild animals like hedgehogs and squirrels. Especially children are enthusiastic about the theme that is increasingly also addressed in nurseries and schools. This offers garden centres a huge opportunity: With targeted POS concepts like theme islands, info boards or interactive campaigns they can inspire their customers and draw attention to appropriate products. Workshops or DIY sets for building birdhouses or insect hotels create additional buying incentives and strengthen the customer bonding.

Apples

Self-provision remains to be a top trend within the garden industry. In 2025 the theme fruit is coming even more under focus - in line with the planting season in the autumn. Many consumers would like to have fruit from their own garden, terrace or city garden, but are put off by the large selection. We are presenting an interactive sampling station for apples. The customers can get to know different sorts, seek advice and engage in an exchange. Supplementary additional ranges round off the offer.

The POS Green Solution Islands can also be discovered in the scope of our Guided Tours. Learn more soon!

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