Concept & Design

In this step we will completely organise and design your garden centre. We start with 2 parallel processes; one focuses mainly on the emotional: how does it look and feel? Materials, colours, scents; we tackle everything that stimulates the senses in this section.

The other parallel process focuses mainly on shopper requirements; sizes, depths and walking route. How will the customer walk through the store and when will she/ he see what? The output/ data from phase 2 ‘Breakdown & Optimize’ will be the basis for the department sizes here.

When these basic routes and departments are in place, we will take the next step in detailing. Where will which furniture be placed, how many plant tables and racks, counters, etc.

In addition to the floor plan/ layout, in this step we will also look at the objects that make it YOUR store. Derivatives from mood boards but also from the brand book and CI manual ensure an unambiguous and consistent shopping experience for the customer.